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AVODA Institute of Entrepreneurship/Effective Marketing
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Effective Marketing

  • Course
  • 40 Lessons

This module offers insights for the the business "MARKET" and tools for tailoring value communication.
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Contents

Effective Marketing Assessment

Instructor: Joshua A. Pi'Rwot
Due: Sunday, May 7th, 11:59PM

IMPORTANT NOTICE REGARDING DEADLINE

This exam· will close· at EXACTLY 11:59 pm , May 7th (Sun.) , after which it will no longer be· available . Please submit· your exam· before this date· and time· to avoid· failing the course· .

IMPORTANT NOTICE REGARDING OPEN-BOOK EXAMS:

This exam· is an open-book exam· . This means you may look· through your notes and slides , as well as the internet , while taking the exam· .

Effective Marketing Assessment

Session 1: Introduction & Perspectives in Marketing

This module offers insights for the the business "MARKET" and tools for tailoring value communication.
Introduction to Marketing.mp4
Future Trends of Marketing.mp4

Session 2: The Market, Market Value Offering

Basics To Market Research .mp4
Micro Environment.mp4
Macro Environment.mp4
Intro to Needs, Wants, Demand.mp4
Market Value Offering.mp4
Market Value Offering Services.mp4

Session 3: Market — People (Customers), Target Market

Market Segmentation.mp4
Segmentation Process.mp4
Customer Relationships.mp4
Value Proposition.mp4
Targeting.mp4
Retargeting.mp4

Session 4: Positioning, Market Growth Strategies

Jobs Done.mp4
Intro to Positioning.mp4
Positioning Decisions.mp4
Market Growth Strategies.mp4

Session 5: Distribution Channels, Promotions

Intro to Channels.mp4
Consideration for Choosing Channels.mp4
Choosing A Partner.mp4
Products As Platforms.mp4
Why Platforms Fail & Succeed.mp4
Customer Relationships.mp4
Defining Promotions.mp4
Promotional Tools & Benefits of Sales Promotions.mp4
Events Promotions.mp4
Database & Direct Mail.mp4
Media Selection & Sales Promotions.mp4
Branding & Promotions.mp4

Session 6: Pricing, The Future of Marketing, Conclusion

Pricing Outlook & WTP.mp4
Demand & Wants.mp4
Needs.mp4
Value Chain & Pricing Determinant.mp4
Pricing Strategy & Revenue Streams.mp4
Future Trends of Marketing.mp4
Ethics In Marketing.mp4
Leading Marketing Teams.mp4
Conclusion.mp4